It looks like Bug Labs has set some prices for its open hardware initiative. And frankly, I'm pleasantly surprised. Yeah, $350 for the base unit isn't cheap, nor is the $100ish average price of the add-on modules.
But after reacquainting myself with this video, it all seems pretty reasonable. The base unit runs Linux, has a wired ethernet connection and storage capabilities. The add-on LCD is the same unit as ipods ship with, and has touchscreen capabilities thrown in. All in all it seems to be a very high-quality product. I don't think I'm going to rush out to buy one — I'd rather clog my breadboard with torn-out hair and call it a "learning experience", masochistic though it may be. But I certainly won't complain if Nicco shows up with one in the office.